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Summary

Ross Turner shares his journey from digital marketing to raising $235 Million for acquiring e-commerce companies. He started in direct response and grew a successful survivalist company before transitioning to direct response e-commerce. 

Ross emphasizes the importance of copywriting and driving traffic to generate revenue. He also discusses the value of paying for courses and finding the right business partner. Ross and his partner have created a roadmap to build a billion-dollar enterprise value company. 

They have secured support from investors and are expanding their business by opening new offices and exploring project financing and corporate bonds. Ross Turner shares his journey of navigating the e-commerce landscape and building a portfolio of successful companies. He emphasizes the importance of understanding the industry's language and terminology and the value of learning by doing. 

Ross discusses the scalability strategy his organization employs and the key pillars for driving profit in e-commerce businesses. He also highlights the significance of women leadership in achieving growth and success. Ross shares his long-term goals and exit strategy, aiming to sell the company for a billion or more and impact the underserved SME market. He emphasizes the importance of building the right team and cultural fit and preparing for potential challenges and black swan events.