Business: Know Your Numbers
Location: Pearland, Texas
Role: Owner of a small accounting firm
In business since: March 2018
Specialty: Helping small business owners using QuickBooks Online keep accurate accounting records and use those records as a diagnostic tool to improve profit, cash flow, and business value.
Mark helps small business owners:
Clean up messy or incorrect accounting records
Understand financial statements
Learn how to read a balance sheet
Use numbers to make better business decisions
Track profitability and cash flow
Identify sales, cost, debt, and profit issues
Build forward-looking KPIs
Prepare for loans, business partners, or selling the business
Move from owning a “job” to building a sellable business
Start with clean accounting records
Fix messy books or, in extreme cases, start fresh.
Educate the business owner
Teach them how to understand and use financial information.
Meet monthly using real numbers
Review financial statements and diagnose problems.
Layer in KPIs
Create forward-looking indicators to help predict revenue, gross profit, and financial performance before the month ends.
Prepare for major business transactions
Help owners get ready for loans, partnerships, or selling the business.
Before starting his accounting firm, Mark was:
A golf professional
In public accounting for over 10 years
Performing financial statement audits
Doing CFO-type cleanup work for businessesHe eventually moved into working with small businesses because he liked having multiple smaller clients instead of relying on one large interim CFO role.
Mark typically works with small businesses that are:
Using QuickBooks Online
Revenue range of roughly $0 to $2.5 million
Often mom-and-pop businesses
Usually fewer than 10 employees
Cost-conscious but serious about improving their financial systems“If you want to create value in your business, you’ve got to get out of your business.”
Mark emphasizes that if the owner is doing everything, they do not really own a business — they own a glorified job.
YouTube / Podcast: Business on the Run
Facebook: Know Your Numbers PL
TikTok: Chasing Profit and Pups
00:00 Intro and new group podcast format
01:00 Meet Mark Anderson from Know Your Numbers
02:21 Why small business owners struggle with financial information
03:30 What is a balance sheet?
04:46 Why entrepreneurs often avoid the numbers
08:03 Mark’s framework for fixing messy books
09:10 Using financial statements to diagnose business problems
10:22 Why separating business and personal money matters
12:49 Mark’s journey from golf pro to accounting firm owner
15:10 Why Mark chose small business accounting
17:32 Worst-case bookkeeping disasters
19:50 Why business owners need a financial mirror
21:00 From not knowing a balance sheet to improving gross margin
22:16 Helping a company grow into a full accounting department
24:16 Are you building a business or buying yourself a job?
25:20 Why business value requires getting out of the day-to-day
26:41 Buying back your time as a business owner
29:11 Money mindset, debt, and financial goals
33:16 Why boring business tasks create profit
35:00 Mental health advocacy, podcasting, and purpose
42:06 Finding the right accountant before growth breaks the business
45:34 Rebuilding after business setbacks
48:00 Where to connect with Mark Anderson
50:00 Final thoughts and closing
#SmallBusinessFinance
#KnowYourNumbers
#BusinessAccounting
#CashFlowManagement
#EntrepreneurMindset
Learn more about your ad choices. Visit megaphone.fm/adchoices