In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Roxanne Alaniz, the Founder & CEO of Alaniz Marketing, to talk about how she turned a risky leap during the 2008 recession into a successful seven-figure agency.

Roxanne shares her story, from working in media sales at ABC/Disney to starting her own agency, and how staying curious, embracing change, and always learning helped her grow through every shift in the marketing world, from websites to AI.

She breaks down the money mistakes most agency owners don’t catch, the real cost of building a team (especially in California), and why picking a niche is the smartest way to stand out in a saturated market.

You’ll also hear her approach to building websites that actually drive leads, how asking for help became her biggest strength, and why joining a mastermind helped her scale without burning out.

If you're a founder, marketing leader, or SEO expert looking for real-world advice on growth, leadership, and agency strategy, don’t miss this one.

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In this episode, we discuss:

00:00 - 01:35: Introduction

01:35 - 02:40: From Disney to starting her agency in 2008

02:40 - 03:25: What it’s really like launching during a recession

03:25 - 04:30: The pricing mistake that cost her profits

04:30 - 05:45: Why knowing your numbers is everything

05:45 - 06:30: Partnering with her husband to scale operations

06:30 - 07:20: Hitting growth ceilings & finding a mastermind

07:20 - 08:15: Why asking for help changed everything

08:15 - 09:05: The power of community and mentorship

09:05 - 10:10: How she positions her agency in a crowded space

10:10 - 11:20: Why they stopped being a 360 agency

11:20 - 12:15: Turning websites into lead machines

12:15 - 13:10: When to call in specialists vs. doing it all

13:10 - 14:05: Niching down: the strategy that worked

14:05 - 15:10: Launching Alaniz Health & why it grew fast

15:10 - 16:35: Her advice to new founders and agency owners

16:35 - 17:15: What she would’ve done differently

17:15 - 17:42: Where to find and contact Roxanne

 Connect with Roxanne Alaniz

 https://www.linkedin.com/in/roxannealaniz/

 https://www.alanizmarketing.com/services/digital-marketing/

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