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Summary

Hey everyone. I wanted to jump in quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes.

Now on to my guest for today, Roy Harmon, founder of Advertoscope.

Digital marketer Roy Harmon recounts how he went from law school to marketing by way of political campaigns. After running for office himself, he learned that he loved marketing and he’s since built a career helping companies plan and execute marketing campaigns. When COVID hit and work for his employer dried up, Roy struck out on his own, founding Advertoscope, a digital marketing campaign company.

According to Roy, finding you why – the inner motivations for doing what you do –  can make the difference between success and failure, whether you’re a politician or entrepreneur. We also talk about the limits of metrics in marketing and the importance of simply establishing a baseline for public relations and marketing before looking at analytics. Since many of the businesses he works with are about solving problems, one of the first challenges of good marketing often starts with educating people about the problem and then offering solutions.

Now let’s get better together

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