Katherine Martin-Fisher introduces Roy Osing, discussing his early influences and insights on disruption that helped him grow a $1 billion business. Roy offers advice for business owners on embracing disruption and helping clients identify and leverage their unique value. They explore the differences between practical differentiation and textbook strategies, and how to identify the ideal client profile. Roy shares his experiences on overcoming setbacks, fostering innovation, and creating a culture of continuous improvement. They dive into his leadership reflections, personal growth.

(0:00) Introduction of Roy Osing and early influences

(1:27) Roy Osing on disruption and growing a $1 billion business

(7:14) Advice for business owners on embracing disruption

(11:10) Helping clients identify and leverage unique value

(17:23) Differentiation in practice vs. textbook strategies

(20:08) Identifying the ideal client profile

(21:11) Connecting with Roy Osing

(24:29) Overcoming setbacks and outperforming expectations

(26:21) Fostering innovation and a culture of continuous improvement

(28:17) Leadership reflections and personal growth

(28:55) Entrepreneurial mindset influenced by family dynamics

(31:38) Closing remarks and thanks

(32:01) Outro and teaser for the next episode