Raising money, for whatever purpose, is an inspirational act anyone can and should be proud of. Royal Columbian Hospital Foundation CEO Jeff Norris has dedicated his life to enhancing hospital care and improving its fundraising strategies. Royal Columbian Hospital Foundation is a provincial and regional independent charitable foundation that raises millions of dollars annually to help fund priority healthcare needs. In this episode, Jeff sits with Douglas Nelson to share his mission as a leader in the health philanthropy sector. Listen in as Jeff takes us on a little walk through his career journey towards thriving in the social-profit sector.