Rogue Startups

RS054: Scaling User Growth through Smarter Content Marketing with Christopher Gimmer

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On today’s episode, Craig talks to fellow cofounder Christopher Gimmer, the co-founder of both Snappa and BootStrapBay. They receive some keen insight on what it takes to build a two-sided marketplace and how to plan for the future of a startup.

Christopher Gimmer has a financial background and has previously worked for the Canadian government. He co-founded Snappa, a graphic design tool whose aim is to help build better websites,  and BootstrapBay, which is a marketplace for Bootstrap themes. Listeners are sure to find Christopher’s experience, not only informative, but enlightening.

Today’s Topics:

  • Building a two-sided marketplace
  • The process of promoting and selling BootstrapBay
  • Branching out from one startup to the next
  • Best practices for creating and using images
  • Performing market research before diving in
  • Potential for growth at BootstrapBay
  • How to build gradually as opposed to radically
  • Biggest lessons and takeaways from marketing a business

    •  

    Resources and Links:

    BootstrapBay

    Snappa

    Colourlovers

    Cooler WordPress Themes

    Stocksnap

    Unsplash

    Death to the Stock Photos

    Pixabay

    Contact Information:

    Christopher Gimmer on Twitter

    ...more
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