November 25, 2016

RS072: 8 Sneaky Ways to Spy on Your Competitors’ Marketing Practices

For those of you in the US I hope everyone had a great Thanksgiving. A great time of year to begin reflecting back on the year, what we’ve achieved and what we’re all thankful for. Certainly a lot for us all to be proud of and to cherish.

This week Dave and I are catching up on some of the ways that we aggregate the best practices from our competitors to create a highly optimized marketing plan. There are 8 ways that we observe from and improve upon our competitors marketing practices:

Follow your competitors on Twitter.

Paid keyword analysis with SEMRush

Talking to friendly competitors about things that are working for them

Targeting developers/influencers of a tech to promote/get feedback your product (e.g. WordPress, Shopify)

Forr paid advertising, see who’s ads are showing up on your google searches or facebook ads, and mimic those. for copy, demographic targeting, etc.

Pricing – this may seem obvious, but can you do something a little different (one time vs. recurring, setup fee vs. ongoing charge)

SimilarWeb – Great snapshot of your competitors traffic, ad dynamics, social media engagement, and other sites that are “similar” to theirs. Good for building a portfolio of Doppelgängers.

So how are you observing your competitors and picking out the best practices to create a more optimized marketing plan for your business? Drop a comment in below and we’ll highlight it on the show next week.

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By RogueStartups

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