Rogue Startups

RS075: Running a WordPress Based Business with Phil Derksen

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Today Dave and I sit down with Phil Derksen of WP SimplePay Pro to talk through best practices in running a WordPress product business.  Phil and Dave are now veterans of the WP plugin space, and now that Craig is finding his way into the WordPress dev community it’s a nice time to have this roundtable discussion.

In this episode we talk through:

  • Managing developers, even when you’re not actively contributing to your codebase
  • Pricing in WordPress, and how to manage support of Free vs. Paid users
  • Testing for future WordPress releases and different hosting environments
  • Imposter Syndrome – how do we all feel about not being the main developers on our projects

    • Links to Resources Mentioned

    • Pippin’s WordCamp US 2016 talk – Two of EDD’s biggest mistakes at 19:00, including the freemium + paid add-ons model.
    • Premium plugins containing add-on functionality within a single plugin.
      • Advanced Custom Fields Pro – Elliot Condon
      • Coming Soon Pro – John Turner
      • Jetpack
      • Chris Lema’s WordCamp talk on dealing with the imposter syndrome.
        • We didn’t discuss this one but thought I’d add it.
        • Phil’s been using Kyle Brown’s WPSaaS.net support service for a while now and is loving it.  WordPress Support as a Service.  Love it!

          • Connect with Phil on Twitter! 

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