In this episode of Expert Talk with Bhavya Desai, we sit down with Julie Lee, Steve Beal, Katsuhiko Tanaka and Bernhard Schäfer to decode the evolving Alcobev industry.

From Indian single malts gaining global recognition for their quality to the unequal taxation of alcohol leading to unethical practices, we explore the challenges and opportunities shaping the industry. With high taxes, a complex regulatory landscape, and growing consumer demand, what does the future hold for Alcobev brands in India?

Watch now to uncover key insights into the industry's growth, roadblocks, and the global potential of Indian spirits!

📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content.

✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes.

This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷

Connect with us: [email protected]

📢Follow us on Social Media:

Instagram: https://www.instagram.com/experttalkwithbhavyadesai/

X: https://www.twitter.com/ETwithBhavyaD/

Facebook: https://www.facebook.com/experttalkwithbhavyadesai/

LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/

📢Follow Bhavya Desai:

Instagram: https://www.instagram.com/bhavya_desai/

X: https://twitter.com/bhavya_desai/

Facebook: https://www.facebook.com/bhavya.desai.520/

LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/

📢 Follow Ambrosia:

Instagram: https://www.instagram.com/ambrosia_magazine/

Facebook: https://www.facebook.com/AmbrosiaMagazine

X: https://x.com/Ambrosia_Mag

LinkedIn: https://in.linkedin.com/showcase/ambrosia-magazine/

YouTube: https://www.youtube.com/@AmbrosiaMagazineOfficial

📢 Follow Steve Beal:

Instagram: https://www.instagram.com/srwhiskymaster/

Facebook: https://www.facebook.com/steve.beal

LinkedIn: https://www.linkedin.com/in/steve-beal-32662928/

📢 Follow Bernhard Schäfer:

Instagram: https://www.instagram.com/silberohr25/Facebook: https://www.facebook.com/SilverearLinkedIn: https://www.linkedin.com/in/silberohr/?originalSubdomain=de

Timestamps:

00:00 - What's upcoming

00:50 - Introduction

06:10 - The current alcobev market in China, Japan, Germany, and London

14:40 - Is the alcobev industry profitable today?

18:20 - Challenges faced by the Indian alcobev market vs. international markets

22:50 - Tax systems in these countries

34:30 - What do manufacturers from other countries think of the Indian market?

39:10 - Why is Indian single malt whisky popular internationally?

46:40 - What defines a high-quality product in the international market?53:00 - What are consumers drinking today in China?

1:03:30 - Sula Vineyards: The pioneer of India's wine industry

1:07:30 - Which product categories are growing in China?

1:09:40 - Which product categories are growing in Japan and Europe?

1:15:00 - What is China's take on tequila?

1:17:00 - Where does Indian product quality stand today?

1:25:30 - Are there any historical or traditional Japanese spirits?

1:27:30 - The future of the spirits market in China, Japan, Europe, and London

1:38:40 - Final words

▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.