In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics.  Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions. In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many […]

In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions. In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many […]

In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. &nbsp;Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions. In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many […]

RS104: Psychographics – The Secret to Better Marketing

On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.

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RS104: Psychographics – The Secret to Better Marketing

RS104: Psychographics – The Secret to Better Marketing