Rogue Startups

RS285: Podcasting vs Youtube & Founder-Led Marketing with Rob Walling


Listen Later

Today, Craig chats with frequent guest Rob Walling, entrepreneur and podcaster extraordinaire, about marketing and branding when it comes to SaaS businesses and podcasting. They also talk about utilizing YouTube as a platform for growing your audience. After writing a book, Rob has professional insight when it comes to writing for different mediums: long-form books, podcasts, not to mention, YouTube shorts, and videos. He shares the differences between each medium and the importance of leveraging your unique perspective.

Rob Walling is the founder of TinySeed, host of Startups For The Rest Of Us, and of MicroConf. Rob has bootstrapped multiple startups to exit, most recently Drip. He has been advising, mentoring, and investing in startups for more than a decade. He has also written The SaaS Playbook which aims to help entrepreneurs strategize and build frameworks from the trenches so they can grow successful SaaS companies.

Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. And as always, if you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!

Highlights:
  • Rob’s process for writing The SaaS Playbook
    • Writing from a unique perspective
    • When to write a book
    • Writing for a podcast versus writing for a book
    • Writing content that fits your medium
    • Rob’s view on branding for podcasting, SaaS, and B2B
      • Feedback on web content and branding
      • YouTube content: shorts, long-form videos, trial and error
        • The MTV version of the content
        • Repurposing content and clipping segments on YouTube
        • Exploring layers for business growth
          • Founder involvement
          • Hiring a “Head of Growth”
          • The future of SaaS 
          • Resources: 

            Rob on Twitter

            Rob’s official website

            TinySeed

            Startups For The Rest Of Us

            MicroConf

            The SaaS Playbook 

            Castos

            ...more
            View all episodesView all episodes
            Download on the App Store

            Rogue StartupsBy RogueStartups

            • 5
            • 5
            • 5
            • 5
            • 5

            5

            23 ratings


            More shows like Rogue Startups

            View all
            This Week in Startups by Jason Calacanis

            This Week in Startups

            1,276 Listeners

            Startups For the Rest of Us by Rob Walling

            Startups For the Rest of Us

            694 Listeners

            Built to Sell Radio by John Warrillow

            Built to Sell Radio

            213 Listeners

            The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

            The Official SaaStr Podcast: SaaS | Founders | Investors

            175 Listeners

            Founders by David Senra

            Founders

            1,943 Listeners

            Y Combinator Startup Podcast by Y Combinator

            Y Combinator Startup Podcast

            226 Listeners

            My First Million by Hubspot Media

            My First Million

            2,636 Listeners

            Startup to Last by Rick Lindquist and Tyler King

            Startup to Last

            22 Listeners

            Creator Science by Jay Clouse

            Creator Science

            457 Listeners

            MicroConf On Air by Rob Walling

            MicroConf On Air

            10 Listeners

            The Startup Ideas Podcast by Greg Isenberg

            The Startup Ideas Podcast

            197 Listeners

            Marketing Against The Grain by Hubspot Media

            Marketing Against The Grain

            352 Listeners

            The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

            The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

            507 Listeners

            Moneywise by Hampton

            Moneywise

            650 Listeners

            The Panel by Justin Jackson & Brian Casel

            The Panel

            3 Listeners