October 30, 2023

RS291: Hacking Customer Research with Asia Orangio

57 minutes

On today’s episode of Rogue Startups, Craig chats with Asia Orangio from DemandMaven about customer research, marketing essentials, and how to stand out from your competitors. Asia also talks about what DemandMaven can do for their customers and how she gets value from Castos. Not to mention, the importance of clarity, dedication, and discipline.

Asia manages operations, strategy, and growth opportunities at DemandMaven. Her expertise includes identifying great SaaS growth blockers, leveraging insights from customer research, and operationalizing growth and marketing.

Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. As always, if you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!

Highlights:

The story behind DemandMaven

Talking to customers for quantitative and qualitative insight

The basics of customer research

Relative value reference

Website essentials

Positioning and providing value for customers

Distinguishing your product from your competitors

DemandMaven and clarity

Resources:

DemandMaven

RS198: Marketing 201 with Asia Matos