Today Craig chats with Jake Thomas from Creator Hooks about what SaaS owners and entrepreneurs can do to catch the eye of possible customers and viewers on YouTube. Jake started his journey to Creator Hooks when he landed his dream job as a marketing manager at a fishing company. There, he learned the most important thing about creating titles and content for YouTube: modeling other successful YouTube videos. In today’s episode, Jake talks about that process as well as the importance of authenticity, posting on different social media platforms, and how to position topics in a way that will draw people in.

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