In this solo episode, Craig talks through a recent mindset shift in the business.

Going from Zero to One you need to put out so many fires, and do so many things, and then in the growth phase you’re constantly trying new approaches, channels, messages, and levers. Here in the post-growth, calm phase, Craig’s found it a bit different to balance the Certainty and Uncertainty of running the business.

Craig’s also offering one-on-one founder coaching to SaaS founders looking to get from 0 to $3M ARR – head over to craighewitt.me/coaching to find out more and schedule a free consultation.