Rogue Startups

RS330: Product-Led Playbook with Wes Bush


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Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.

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Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!

Highlights from Craig and Wes’ conversation:
  • Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS
  • How to Leverage PLG as a Marketing Tool
  • Internal to External Growth Loops (e.g., Canva)
  • Providing Value and Education to Empower Customers
  • Overcoming the Fear of Change and Embracing Creative Destruction
  • The Product-Led Implementation Program and Wes Bush’s New Book
  • From Contender to Leader: Navigating Your Market
  • Castos: A Case Study in Product-Led Growth
  • A Little About Wes:

    Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.

    Links & Mentions from This Episode:

    Wes on LinkedIn

    Product-Led

    “Why Nations Fail” by Daron Acemoglu and James A. Robinson

    Rogue Startups Resources:

    Follow Craig on Twitter/X

    Craig on LinkedIn

    Castos

    Founder Insights

    ...more
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