Rogue Startups

RS330: Product-Led Playbook with Wes Bush


Listen Later

Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.

Watch on YouTube

Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!

Highlights from Craig and Wes’ conversation:
  • Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS
  • How to Leverage PLG as a Marketing Tool
  • Internal to External Growth Loops (e.g., Canva)
  • Providing Value and Education to Empower Customers
  • Overcoming the Fear of Change and Embracing Creative Destruction
  • The Product-Led Implementation Program and Wes Bush’s New Book
  • From Contender to Leader: Navigating Your Market
  • Castos: A Case Study in Product-Led Growth
  • A Little About Wes:

    Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.

    Links & Mentions from This Episode:

    Wes on LinkedIn

    Product-Led

    “Why Nations Fail” by Daron Acemoglu and James A. Robinson

    Rogue Startups Resources:

    Follow Craig on Twitter/X

    Craig on LinkedIn

    Castos

    Founder Insights

    ...more
    View all episodesView all episodes
    Download on the App Store

    Rogue StartupsBy RogueStartups

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    23 ratings


    More shows like Rogue Startups

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,272 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    692 Listeners

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    181 Listeners

    Built to Sell Radio by John Warrillow

    Built to Sell Radio

    210 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    172 Listeners

    Founders by David Senra

    Founders

    1,878 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    907 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    212 Listeners

    Startup to Last by Rick Lindquist and Tyler King

    Startup to Last

    21 Listeners

    Slow & Steady by Benedikt Deicke, Benedicte Raae, and Brian Rhea

    Slow & Steady

    4 Listeners

    MicroConf On Air by Rob Walling

    MicroConf On Air

    11 Listeners

    Searching For SaaS by Josh Ho & Nate Bosscher

    Searching For SaaS

    3 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    184 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners