Rogue Startups

RS332: Competing with Stripe and Hubspot (ft. Geoff Roberts)


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Hey everyone! Just had an awesome chat with Geoff Roberts from Outseta (outseta.com). They're doing something pretty wild - basically smashing together Stripe and HubSpot into one platform for subscription businesses. How cool is that?

Quick Hits:
- Outseta is an all-in-one platform handling payments, auth, CRM, email, and help desk
- They've got this unique setup where everyone makes $210k/year (pro-rated) and can work 1-5 days a week
- Took them 4 years to really nail the product (hey, good things take time!)

Best Parts of the Convo:
- Jeff got real about marketing struggles (who hasn't been there?)
- Turns out ChatGPT is actually sending them customers now - wild!
- We had a great debate about whether SaaS is still the golden ticket (spoiler: it's way more competitive now)
- Talked about why sometimes it's better to stick with a "pretty good" business than chase the next unicorn

Where They're Headed:
- Aiming for $10M in revenue with a lean team of about 20 people
- Shifting from being super product-focused to really pushing growth
- Geoff's been at it for 8 years and plans to keep going for 7 more

Real talk: This episode is perfect if you're building a SaaS company or thinking about bundling multiple tools together. Geoff drops some serious knowledge about what it's actually like in the trenches.

Check them out at outseta.com if you want to see what they're building!

#SaaS #Startups #Entrepreneurship

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