Rogue Startups

RS348: Not Exactly White Hat AI-SEO with Lars Lofgren

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In today’s episode, Craig sits down with AI-SEO expert Lars Lofgren to unpack the future of AI-SEO in a world dominated by artificial intelligence. They explore how to attract and retain traffic through both on-site and off-site strategies like Reddit, YouTube, LinkedIn, and beyond.

With AI rapidly reshaping the digital landscape, the traditional rules of content and inbound marketing are being rewritten. Should SEO still be your top focus? How do you build brand authority when search algorithms are changing every day?

Tune in for practical tips and bold insights on what’s working now—and what’s next.

Highlights from Craig and Lar’s conversation:
  • What does SEO even mean in the age of AI?
  • How the search landscape has shifted with AI’s rise
  • The #1 thing to do now to thrive in AI-powered search results
  • Top of Funnel (TOFU) vs Bottom of Funnel (BOFU) marketing
  • Why Google prioritizes specific landing pages for specific products
  • The companies gaming AI—and how it’s disrupting traditional SEO
  • How to get your brand seen in AI answers and social media feeds
  • The surprising impact of Reddit on SEO strategy
  • Why SEO best practices feel more unclear than ever
  • Authentic content vs high-volume output, what wins with AI?
  • Building trust: How to make your site feel real to your visitors
  • Ads, paid influencers, evangelists: what actually pays off?

    • Resources and Links from This Episode

    • Lars on LinkedIn: https://www.linkedin.com/in/larslofgren/ 
    • Lars’ website and newsletter: https://larslofgren.com/ 
    • Lars on BlueSky: https://bsky.app/profile/larslofgren.bsky.social 
    • Lars on Twitter/X: https://x.com/larslofgren?lang=en 
    • Find me on Twitter: @TheCraigHewitt

      • If you feel like Rogue Startups has benefited you, and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. 

      Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

      • Twitter: @TheCraigHewitt
      • LinkedIn: Craig Hewitt
      • Email: [email protected] 

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