September 10, 2025

RS350: Authenticity, Content Strategy, and the Future of Marketing with AI

57 minutes

Startup marketing can feel like a maze, right? In this episode of Rogue Startups, Craig chats with Brendan Hufford of Growth Sprints about how to cut through the noise and actually connect with your audience. They dig into everything from creating raw, authentic content to dialing in your SEO strategies and uncovering your brand’s real voice. If you’ve ever felt a little lost with your marketing (or just want some fresh ideas to make your plan actually work), this episode is packed with insights you won’t want to miss.

Highlights from Craig and Brendan Hufford’s conversation:

AI in SEO: how artificial intelligence is reshaping the digital marketing landscape

Why old methods don’t work anymore—and the mindset shift needed to move forward

Building new skill sets: why continuous learning is essential for marketers and founders

Staying ahead of the curve with new tech, trends, and tools

How entrepreneurs can use AI to market their businesses more effectively

Content atomization and distribution: breaking big ideas into bite-sized content across multiple channels

Maximizing social platforms like Instagram, Twitter (X), and more

“Zero-click content”: how to thrive on platforms that discourage external links

Optimizing for virtual retargeting and platform-native algorithms

Overcoming the “trust recession” and rebuilding credibility with your audience

Turning one-star reviews into marketing gold

Creating a gravitational pull that draws customers toward your brand and story

The power of self-perpetuating content that continues to work for you over time

Why founders shouldn’t try to do everything alone—and how to delegate effectively

Finding your authentic founder’s voice and building trust through genuine content

Resources and Links from This Episode

Brendan Hufford on LinkedIn: com/in/brendanhufford

Growth Sprints: https://growthsprints.co/

Email me: [email protected]

Find me on Twitter: @TheCraigHewitt

If you feel like Rogue Startups has benefited you, and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes.

Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

Twitter: @TheCraigHewitt

LinkedIn: Craig Hewitt

Email: [email protected]

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