October 01, 2025

RS353: Is This the Last Organic Marketing Channel

50 minutes

In today’s episode, Craig sits down with SaaS founder and entrepreneur Brian Casel to talk about the future of software and AI. With years of experience building and growing SaaS companies, Brian shares his perspective on how artificial intelligence is reshaping the industry, from launching in niche markets and creating content that resonates to the challenges SaaS businesses will face in the next few years. They also dive into YouTube growth strategies, monetizing AI tools, and whether today’s AI boom is a lasting shift or just another bubble.

Highlights from Craig and Brian’s conversation:

Craig’s 100 Days of AI Challenge

Growing with content: from weekly AI newsletters to scaling YouTube channels

Brian’s current projects – Agent OS, Builder Methods, and the difference between live workshops and online courses

How to monetize AI tools and content in today’s market

The power of the B2B super niche and what it takes to launch a new SaaS business in 2025

AI challenges for SaaS companies over the next few years

Behind the scenes of Craig and Brian’s YouTube workflows

How to choose the right content for your audience (and avoid wasting time creating the wrong stuff)

Where is AI headed? Is this just a bubble, or real long-term change?

Will artificial intelligence replace artists, musicians, painters, and writers?

Resources and Links from This Episode:

Brian Casel: https://briancasel.com/

Builder Methods: https://buildermethods.com/

Brian on YouTube: https://www.youtube.com/@briancasel

Find me on Twitter: @TheCraigHewitt

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Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

Twitter: @TheCraigHewitt

LinkedIn: Craig Hewitt

Email: [email protected]

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