Rogue Startups

RS354: The State Of Podcasting Heading Into 2026

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Craig is back! Today, he welcomes fellow podcaster Colin Gray back to the podcast. They dive into the ever-evolving world of podcasting, reflecting on how much the landscape has shifted over the last decade and what people are craving now more than ever: genuine human connection. From the tug-of-war between YouTube and podcast growth, to what it really means to build an AI-first product, they explore the trends shaping creators, customers, and the platforms that connect them.

Highlights from Craig and Colin’s conversation:

  • How podcasting has changed over the last 10 years 

  • The more we’re pulled toward AI, the more we crave genuine connection

  • Is it easier to grow a YouTube channel or a podcast?

  • Content integration and becoming a centralized hub

  • Spotify’s role in the evolution of podcasting

  • Monetization: ads, donations, subscriptions, and more

  • Balancing and prioritizing feature requests

  • How AI is shaping customer expectations

  • How to make your product AI-first

    Resources and Links from This Episode:
    • The Podcast Host: https://www.thepodcasthost.com/ 
    • Colin on LinkedIn: linkedin.com/in/colinmcgray?originalSubdomain=uk 
    • beehiiv: https://www.beehiiv.com/ 
    • Kit: https://kit.com/
    • Creator Hooks: https://creatorhooks.com/ 
    • Castos Free Tools: castos.com/tools
    • Email me: [email protected]
    • Find me on Twitter: @TheCraigHewitt

      • If you feel like Rogue Startups has benefited you, and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. 

      Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

      • Twitter: @TheCraigHewitt
      • LinkedIn: Craig Hewitt
      • Email: [email protected] 
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