If your business is working objectively but feels tighter or heavier on the inside, you may be operating inside a model that's past its natural life cycle. Anna unpacks why "optimising the old" won't solve deeper friction, and shares a practical 4Rs framework to recognise the signals, review the scripts keeping you stuck, redesign the blueprint, and rebuild in a way that fits who you are now.

Key takeaways:

• Outgrowing your business model is a normal stage: business structures have life cycles, and misalignment is often a signal of growth.

• If the business only works when you overextend, the issue is structural resilience — not your motivation, discipline, or capability.

• Small tweaks can become a "Frankenstein model": complexity that patches today's problem while compounding tomorrow's.

• The shift is from optimising the old to redesigning the blueprint: who you are now, what you want to deliver, and what container fits.

• Rebuilding isn't starting over: it's evolving boundaries, offers, delivery, pricing, systems and visibility so the business supports your life.

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