Reimagining Success® with Anna Lundberg

RS376 - Business redesign: when optimisation isn't enough


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If you've been optimising for months but the day-to-day still feels heavy, this episode will help you spot when you need business redesign — not more effort. Anna unpacks optimisation vs redesign and shares how to step back and rethink the architecture of your business, with an invitation to her Solopreneur OS workshop on Tuesday 13 January 2026.

  • Optimisation is useful — but only when the underlying business architecture still fits.

  • Repeating the same problems (positioning, offers, capacity) is often a redesign signal, not a discipline problem.

  • Redesign starts with deeper questions about identity, boundaries, capacity and the life you want now.

  • You don't need to burn everything down — you need a thoughtful recalibration of the structure you're working within.

Register for the Solopreneur OS workshop at intentionalexpert.com.

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Reimagining Success® with Anna LundbergBy Anna Lundberg

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