RSPA Trusted Advisor

In Episode 2 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses effective VAR and ISV marketing with Jeremy Julian, RSPA board member and COO of VAR/ISV CBS NorthStar, and James Korte, Manager of Digital Strategy at distributor BlueStar. Among the concepts discussed are the cadence of “value-value-sell” messaging, defining your target audience, executing content marketing on a budget, and coordinating marketing efforts with your sales team.

In Episode 1 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses the future of the retail IT channel with Rick Feuling, CEO of VAR RITE Enterprises and ISV Cloud Retailer, and David Gosman, Global Hospitality Segment Manager at HP and the RSPA’s Incoming Chairperson. Among the topics they dive into are technologies VARs and ISVs should pay attention to in both the short-term and long-term, go-forward strategies for retail IT VARs, and common reseller mistakes.