RT Custer is an industrial engineer (with a love for watches) turned entrepreneur… who is now preserving American history one watch at a time.

RT and his business partner Tyler own a watch company that turns American-made antique pocket watches into one-of-a-kind wristwatches (that sell for over $3000 and above).

RT, in this episode of the Super entrepreneur podcast, discusses how he got this very incredible niche idea, and how he went on to create a business around it.

RT has the vision to create a billion-dollar company and he believes his inner superpower is finding great people and putting them in the right places.

Apart from owning a watch company, RT also runs a marketing agency and a mastermind community where he helps other entrepreneurs crush it in the game like him.

In this episode, RT also shares his three marketing best tips to grow a brand in 2022.

Here are some of the key insights RT shared with us on the podcast-

0:36: Who is RT Custer

1:17: Marketing- the secret sauce to selling luxury goods

2:20: How it all started- The golf course conversation

4:35: How RT makes 100% American-made watches

5:21: The business model revealed

6:46: The veterans day limited edition military edition watch

17:05: 3 Marketing must-do for brands in 2022

19:53: Why and How to spread the word about your product

23:30: Business is a numbers game- so know your numbers

25:40: RT's superpowers

Listen to this valuable conversation with RT where he discloses the nitty-gritty of his business model and his plans for the future.

Stick to the end to listen to his 3 marketing lessons for entrepreneurs like you.