Ruffells Ad Break

Danielle Esplin, BOSS marketer and legend at Pics Peanut Butter is our first guest for season three of AdBreak!!

Talking high-school spirit awards and kiwi consumer behaviour, Danielle gives us a lesson on empathy, how to bridge the gap between marketing and sales and what to do about generational differences. 

This first episode is pretty darn solid. For more on how we work or how we can help your business do better, get in touch at ruffles.co.nz

Catch you next week with another legendary guest. 

In this episode I have a chat with Jimmy Farrant, media consultant at You media and contractor to NZME. We talk about how two channels done right is better than being everywhere poorly, clear lines of communication and how marketing success is reliant on the ground work being done right.

Contact Jimmy:
  / jimmy-farrant 

https://www.ruffells.co.nz/

In this episode I have a chat with Ekant Veer, Professor of Marketing at UC. He talked about how human behaviour is rarely logical, a marketers job is to understand people and about glorifying being busy

Contact Ekant:
  / ekantveer 

https://www.ruffells.co.nz/

I have a chat with Super connector Gill Dal Din. We talk about the givers vs getters, how money follows value and how Christchurch could be doing better

Contact Gill:
  / gilldaldin 


https://www.ruffells.co.nz/

In this episode I have a chat with Haydn Kerr, Executive Creative Director of Track and Tribal Aotearoa which are DDB companies. We talk briefs being as much for clients as they are for agency, the freedom to fail and creative people being valuable to a business

Contact Hayden:
  / haydnkerr 

https://www.ruffells.co.nz/

Melissa Davies is the founder of Holdmine and an Independent Director. In this episode we talk about moments of opportunity, making impact and fuzzy goals

Contact Melissa:
  / melissaadavies 

https://www.ruffells.co.nz/

In this episode we talk to Steve Dimakis, MD of OMD, based in Wellington. We spoke about people pleasing, mental health and how hard it is when you're chasing money

Contact Steve:
  / stevedimakis 

https://www.ruffells.co.nz/

I have a chat with Sophie Palmer, Client Director at Strategy Creative. We talk about communicating with clients, falling prey to your own campaigns and remembering that it's only advertising

Contact Sophie:
  / sophie-palmer-413bb120 

https://www.ruffells.co.nz/

In this episode we chat with Michelle Shirtcliffe, Co-Founder and CE of Publica. We talk about being data driven, creating your own luck and women in power

Contact Michelle:
  / michelle-shirtcliffe 

https://www.ruffells.co.nz/

In this episode I have a chat with Chris Childerhouse, Creative Director and ideas machine. Chris told me about understanding the audience, having thick skin to survive the industry and what makes a good brief

Contact Chris:
  / chrischilderhouse 

https://www.ruffells.co.nz/