Ralph Rapa wanted to open a small craft brewery on his terms. He wanted it to reflect his life in the American railroad industry. He wanted it to be comfortable, unpretentious and fun. 

So he enlisted his longtime friend Lisa Henrie to handle marketing, HR and PR, raised some capital and shoveled coal in the engine of Rule G Brewing Company in South Florida. 

After a solid start, the brewery was plagued by catastrophe after calamity. Anyone who doesn’t listen to this show would be shocked to hear what they went through. But you’ll hear many of the same tragic tribulations that other guests have shared. 

Of the things that make their story unique, Ralph and Lisa faced down their troubles inside of their first year, eventually shutting down just in time to enjoy Easter with a little peace. 

Ralph and Lisa both have a full bucket of emotions around their experience fighting to open, run and eventually attempting to save a craft brewery in 2024/2025. And thanks to them sharing THAT story we’re all about to know a little more about how NOT to start a DAMN brewery.