Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…
 
Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.
 
On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.
 
Make sure to watch or listen, now.

4 Rules for Winning in a Volatile Real Estate Market | Tom Ferry Podcast Experience

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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Self-Improvement

Your buyer strategies need an update. 
 
The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. 
 
Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.
 
In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. 
 
Listen now.

Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience

Buyer agency has never been more important. 
 
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. 
 
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. 
 
Watch or listen now.
 
In this episode, they discuss…
0:00 – Fixing buyer agency perception 
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth 
31:00 – Lead the pack

Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

Your buyer presentation has NEVER been more important. 
 
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
 
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. 
 
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

The Perfect Game | Mindset Monday

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. 
Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.
This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. 
Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:Gen Z & Millennial Buyers
10 Minute Personal Story
Stop Buying a Home Video
 
In this episode, you’ll hear about…
0:00 – News & Updates
6:00 – Tips & Tactics
10:30 – Interview with Zachary Foust

4 Rules for Winning in a Volatile Real Estate Market | Tom Ferry Podcast Experience

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