Elisha Parker's association with Beef Australia is long and colourful. As Beef's Young Ambassador in 2009, she's worked on and led a number of Next Gen committees and is now recruiting high calibre speakers for the 2021 symposium. But it's her incredible contribution to the Australian beef industry through her online beef marketing platform, several industry group representations, and advocacy that is worth talking about. Join Jayne Cuddihy as she asks Elisha how the Australian beef industry needs to hone their message, running an online business from a telecommunications black spot and what's her 'silver bullet' solution to recruiting and maintaining youth in rural industries.