For this episode, we're thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Parklu.com. Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China.

7 rules of Key Opinion Leaders marketing in China (guest: Kim Leitzes from ParkLu.com)

The China Digital Marketing Podcast is a show where local China-based experts give practical advice on how to promote your business online in China.

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Second and final part of our WeChat at Work series, where Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work? (Part 2)

Today, Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work?

I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, and discuss a few successful case studies.

After all, maybe WeChat Mini-Programs aren't crap!

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

What is the Real Cost of Influencer Marketing in China?

WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat.

7 rules of Key Opinion Leaders marketing in China (guest: Kim Leitzes from ParkLu.com)

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