Ruling Sports

By Alicia Jessop

Founder of Ruling Sports and sport industry leader, Alicia Jessop, interviews top athletes, entrepreneurs and innovators to gain insights into lives well-lived. Each episode explores the strategies th... more

· Sports

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FAQs about Ruling Sports:

How many episodes does Ruling Sports have?

The podcast currently has 89 episodes available.

Ruling Sports episodes:

October 30, 202588. Madison Reed CEO Amy Errett - The Playbook For Women's Sports Sponsorship
Amy Errett is the Founder and CEO of Madison Reed, which offers award-winning hair color free from harmful ingredients and is sold online and in its Hair Color Bars. Amy’s founding of Madison Reed followed a successful career in finance and past role as a CEO.
Using her career as background, Amy discusses:
The role curiosity played in her success and the founding of Madison Reed;
How mission factors into building winning brands; and
How to find your personal “north star” to develop a mission.

Amy then discusses Madison Reed's investment in women's sports sponsorships to explore:
The unique approach Madison Reed takes in partnering with athletes to foster female entrepreneurship;
The impact and value Madison Reed’s women’s sports partnerships have driven for the company;
The marketing surprises Madison Reed has encountered in sponsoring women's sports; and
Guidance for companies, athletes and teams in curating impactful sports sponsorships.

Learn about Madison Reed's sports sponsorships here.
Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Twitter.com/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Facebook.com/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/company/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tiktok.com/@RulingSports
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46min
October 09, 202587. Maddie Gardner - The World's First "Cheerlebrity" On Building Lasting Brands
Maddie Gardner is one of the world's most recognized cheerleaders. As the point flyer for the Cheer Extreme Allstars, she won gold at the Cheerleading Worlds in 2010 and 2012. She was a member of the University of North Carolina at Chapel Hill cheerleading team and today is the Content Marketing Manager for Varsity Spirit, where she is helping launch the Pro Cheer League.
In this episode, Maddie discusses:
How cheerleading helped establish her identity and the loss of athletic identity cheerleaders face after their participation in the sport ends;
The evolution of cheerleading talent, the growing cheerleading marketplace and how the Pro Cheer League is creating unprecedented opportunities in the sport;
How she built her social media following to become the world's first "cheerlebrity";
Advice for how to build lasting personal brands; and
Why she signed with an agent and the type of representation cheerleaders need.

Learn more about the Pro Cheer League here.
Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/company/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tiktok.com/@RulingSports
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28min
September 18, 202586. Dr. Haley Perlus - What The World's Best Athletes Know About Unlocking Potential
Dr. Haley Perlus holds a Ph.D. in Sport Psychology and workswith athletes, businesses and high achievers to embrace pressure as a performance enhancer. Her impressive client list ranges from the University of Colorado Buffaloes, Starbucks, Marriott International and more. An alpine ski racer, Dr. Perlus' youth sports career gave her firsthand experience on navigating emotional forks in the road.
In this episode, Dr. Perlus discusses:
The biggest issues facing college athletes and how they can navigate them;
What the world’s best athletes know about unlocking potential;
How to use others’ inspiring performance to drive your own results;
How to overcome the blocks created by jealousy and intimidation to fuel your own success;
How stress can be a performance asset; and
What factor individuals should focus on to achieve high performance.
Learn more about Dr. Perlus here.
Get Dr. Perlus' book here.
Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Follow Ruling Sports
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Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Twitter.com/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Facebook.com/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/company/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tiktok.com/@RulingSports
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35min
August 28, 202585. Robert Golden - Strategies To Turn Vision Into Legacy
Robert Golden is an NFL veteran who spent six years competing for the Pittsburgh Steelers after an impactful college career at the University of Arizona. In 2018 he was signed by the Kansas City Chiefs, but asked for his release. This move led to Robert finding a new purpose in life. Today, Robert is the founder of the Golden Charter Academy, a TK-8th grade school in Fresno, California. Through Golden Charter Academy, Robert seeks to provide children in his hometown with opportunities he didn't have.
In this episode, Robert discusses:
His pathway from Fresno to becoming the top-ranked high school cornerback in California and pathway to NCAA and NFL football;
How to cast a vision when you aren't surrounded by hope;
How he managed disappointment after going un-drafted in the 2012 NFL Draft;
His six seasons with the Pittsburgh Steelers and what the Steelers' team culture taught him;
Why he asked for his release from the Kansas City Chiefs and how it led to finding his purpose;
Why he founded Golden Charter Academy and its offerings;
How he raised over $30 million for Golden Charter Academy;
How athletes can build networks to help them achieve non-sport related goals; and
When athletes should begin considering their legacies.

Learn more about Golden Charter Academy here.
Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Follow Ruling Sports
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LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/company/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tiktok.com/@RulingSports
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39min
August 07, 202584. Amanda Calabrese - Revolutionizing Women's Sport Through Product Design
Amanda Calabrese is the co-founder of Sequel, the first engineering re-design of the tampon in 80 years. A six-time national champion in lifesaving, Amanda met her co-founder, Greta Meyer, at Stanford University. There, the two turned a capstone project into a venture capital backed design that's revolutionizing women's sports.
In this episode, Amanda discusses:
How she and Greta's athletic journeys led to founding Sequel;
How they maintained confidence in their idea when others questioned the marketplace need;
How they financed the initial research and design of the product to go from a capstone project to established company;
Advice for early-stage companies to fundraise pre-seed rounds and identify investors to work with;
Why they're partnering with teams like the Indiana Fever and how sport sponsorship can grow women's sports; and
What it will take to keep the trajectory of women's sports growth moving forward.

Learn more about Sequel here.
Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Follow Ruling Sports
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LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/company/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tiktok.com/@RulingSports
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44min
July 31, 202583. Jocelyn Hu - Why Fashion Is Growing Women's Sports Viewership
Jocelyn Hu is a Taiwanese American artist and designer based in New York, known for her distinctive, custom creations that draw inspiration from sports, fashion, and cultural narratives. Jocelyn uses her art as a platform for advocacy, creating pieces that foster dialogue and celebrate the richness of diverse, community-driven experiences. She has collaborated with the likes of Angel Reese, Spike Lee, the Phoenix Mercury and Google. Most recently, she partnered with Ally during WNBA All-Star to launch Ally's first public limited-edition fashion merch drop.
In this episode, Jocelyn discusses:
How she gained the courage to pivot out of corporate marketing to pursue her creative passions professionally;
Why sport is her muse;
The piece that launched her career, and whatthat experience can teach about leaning into authenticity to face fears;
Her process for selecting the brands andathletes she’ll work with;
Why fashion is increasing interest andviewership in women’s sports; and
How to gain the courage to pursue your truepassion
Learn more about Jocelyn here.
Purchase the "Walking Bucket Hat" from Ally's collaboration with Jocelyn here.
Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Follow Ruling Sports
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LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/company/RulingSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tiktok.com/@RulingSports
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26min
July 24, 202582. Maarten Paes - MLS Goalie On Consistency, Concentration And Curiosity
Maarten Paes is the goalkeeper for FC Dallas of Major League Soccer, who notched his 100th MLS start in the 2025 season. Born in the Netherlands, he was called up to the Indonesian National Team to compete for a spot in the 2026 FIFA World Cup. Beyond the pitch, Maarten is an incredibly curious individual with a range of passions and knowledge bases, which he shares in this episode.
In this episode, Maarten discusses:
What it takes to make 100 MLS starts, his approachto consistency and how he trains his ability to concentrate as a goalkeeper;
The role meditation has played in his life and what his practice entails;
The player he doesn’t want to see coming down the pitch and what goes through his mind when said player is making his way to shoot;
His growing investment portfolio, including details about recent private equity deals;
What he wishes he knew younger athletes knew about investing; and
How as an active goalkeeper he is preparing for life after the game.

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34min
July 18, 202581. Alexandra Mason - How To Build An Authentic Brand Story
Alexandra Mason is the SVP of Marketing for Ames Watson, a private holding company with over $2 billion in revenue and whose portfolio includes iconic sports brands, like Lids, Champion Teamwear, Ebbets Field and South Moon Under.
In this episode, Alex discusses her unexpected path into sports business, where a job at a beloved kids’ retail store gave her the skills to scale brands and unlock consumer motivation.
Alex then uses Ebbets Field as a case study for listeners to explore:
How to build a brand beloved by celebrities and awide range of consumers;
How to curate and uphold brand authenticity;
What goes into creating a capsule collection;
Whether marketing and brand decisions reallystart with “why?”; and
How brands can find and tell stories that engageaudiences, with a deep dive into Lids’ partnership with MLB star, Juan Soto.

Learn more about Ebbets Field.
Learn more about Ames Watson.
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41min
May 22, 202580. Brandon Copeland - How To Help Athletes Succeed Beyond Sport
Brandon Copeland is a ten-year NFL veteran who signed undrafted in 2013 with the Baltimore Ravens after competing in NCAA football at the University of Pennsylvania, where he graduated from the Wharton School of Business. Today, Brandon is a financial education advocate, who teaches the popular "Life 101" financial literacy course at UPenn; authored "Your Money Playbook;" and founded Copeland Media to provide comprehensive education and practice tools to help others build financial stability. Most recently, he co-founded Athletes.org, a players association for college athletes.
In this episode, Brandon discusses:
How the incredible synergy between his NFL journey and hisgrandfather’s NFL career motivated his success;
How entering the NFL as an undrafted rookieshaped his mindset to beat the odds and complete a ten-year NFL career;
His pathway to becoming a financial education advocate; and
Why he co-founded AO, how he hopes to shapethe future of college sports and why college athletes need to join a players association.

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44min
December 03, 202479. NFL Kicker Brett Maher - Managing High Pressure Moments
Brett Maher was an NFL kicker who played for a number of teams, including the Dallas Cowboys and competed in NCAA football for the Nebraska Cornhuskers. Raised in Nebraska, today he and his wife, Jenna, own and operate a Mathnasium franchise and Brett also serves as a coach for Nebraska football.
In this episode, Brett discusses:
How he navigated the pressure of high-stakes games as a kicker;

What goes through a kicker's mind in big game moments;

How a peak performance coach helped him overcome the hurdles preventing him from making the NFL;

Whether leagues and colleges are doing enough to protect athletes from the impacts of sports gambling and social media;

Why he pursued franchising and invested in Mathnasium; and

How his past playing experience guides his coaching philosophy

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40min

FAQs about Ruling Sports:

How many episodes does Ruling Sports have?

The podcast currently has 89 episodes available.