Most coaches aren't burned out because they work too hard.

They're burned out because they tolerate mediocrity from their clients and themselves.

In this episode, we talk about why trying to be "relatable" is quietly killing your results, your content, your marketing, and your authority as a leader. Why lowering your standards to avoid discomfort turns your coaching business into a daycare. And why true service isn't making people feel comfortable, it's calling them forward.

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