Ready, Set, Paid Ads

Run effective, low-cost ad campaigns on Google and Meta

Listen Later

Paid ads can feel out of reach for small businesses, but they don't have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta. 

Learn how to:

  • Master Google Ads on a budget: Discover keyword research tactics, campaign types, and optimisation strategies to maximise your ROI without overspending. Avoid common pitfalls like Google Ads Express and learn the power of negative keywords.
  • Unlock Meta's potential for less: Explore cost-effective campaign objectives, audience targeting strategies (including lookalikes and retargeting), and creative formats (video, stories, reels, carousels) to engage your audience and drive results.
  • Integrate your ecosystem: Understand the crucial role of your website, email marketing, and organic social media in maximising your paid ad investment.

    • This episode is packed with practical tips and advice to empower you to take control of your paid advertising and achieve real results, even with a limited budget. 

    If you're looking to learn even more about DIYing your Ads, enrol in a live 2 Hour workshop https://thedigitalupgrade.com.au/book-online-workshop/ 

    ...more
    View all episodesView all episodes
    Download on the App Store
    Ready, Set, Paid AdsBy Mary-Anne Amies