From A to B

Run Heuristic Audits on YOUR Stakeholders ft. Finn McKenty


Listen Later

Problematic stakeholders could be convinced if they... just got data. Right?


Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heuristic audits on your stakeholders instead of your website...


In the second time EVER, someone else has changed my mind on something. Leave it to "Kingpin" Finn McKenty, who's apparently gone from Punk Rock MBA to Finn McKenty PhD, to change my mind.


We got into:

- How YouTubers are more data driven than your own CEO (lol)

- Why you should be running heuristic audits not JUST on your website, but on the stakeholders you interact with (and tips to do so effectively)

- Finn gives some general life advice on learning to let go (important when many product and CROs don't have autonomy to actually impact anything)


Timestamps:

00:00 Episode Start

2:46  The analogy of CRO and "Gym" goes so deep

6:25 Even YouTubers are data driven

11:20 People who don’t buy into “experimentation” just optimize for different metrics than you

14:28 Psychology of UXers vs. Product/CRO (Finn low key is a psychologist now)

20:01 Running heuristic audits on… stakeholders? (yes - it’s a good idea)

25:07 Optimization sometimes means optimizing for ‘helping people’ (not metrics)

30:16 Sometimes, CROs gotta play the politics game

35:13 Finn offers sage advice in learning how to let go (CROs need to hear this)

49:06 Preach: Samuele Mazzanti


Go follow Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/


And go subscribe to his newsletter:

https://finnmckenty.beehiiv.com/


Go check out Samuele Mazzanti's post too:

https://tinyurl.com/FromAtoB-Samuele


Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠


Subscribe to our newsletter for more memes, clips, and awesome content!

https://fromatob.beehiiv.com/


And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE

...more
View all episodesView all episodes
Download on the App Store

From A to BBy Shiva Manjunath

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like From A to B

View all
This American Life by This American Life

This American Life

90,844 Listeners

Pivot by New York Magazine

Pivot

9,140 Listeners

Den nya ekonomin by Dagens industri

Den nya ekonomin

5 Listeners

Nudge by Phill Agnew

Nudge

170 Listeners

People I (Mostly) Admire by Freakonomics Radio + Stitcher

People I (Mostly) Admire

2,136 Listeners

No Hacks: The Mindset Behind Digital Optimization and Growth by Slobodan (Sani) Manić

No Hacks: The Mindset Behind Digital Optimization and Growth

7 Listeners

growth-minded SUPERHEROES by André Morys and Julia Rumpf

growth-minded SUPERHEROES

0 Listeners