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Run Intel | The Marketing of Running episodes
- Running Brands Are Getting Too Close to Runners
Running marketing is getting closer and closer to the runner. More field teams, more events, more community roles, more brand presence. The question is whether that proximity is actually building affinity or starting to feel extractive. Run Intel 1
For episode one of RUN INTEL, Josh looks at three brands approaching that problem differently: Unknown Runner through service, Roark through media, and Craft through events. Then he pulls back to what hiring trends across running might be signaling about where brands are putting their attention, and why getting closer to the runner only works if you are giving something back.
- WIRE | Work in Running Email
- ONE NUMBER | 9.9%
- Borderlands.cc
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Outrider Office of Strategy | USA GTM for Global Running Brands
Borderlands Podcast Nework
14 min
About Run Intel | The Marketing of Running
From the publisher's feed
Run Intel is a weekly podcast and intelligence brief about running marketing. Each week, Borderlands breaks down the marketing campaigns that worked, the expensive misses, major partnerships, launches, media moves, and emerging signals shaping the running industry. Built for marketers, brand leaders, founders, agencies, retailers, media teams, and anyone working in the business of running.
We look at running brands, sports marketing, footwear marketing, trail running, road running, sponsorships, partnerships, athlete marketing, creator marketing, product launches, retail, paid media, brand campaigns, running industry trends, and the business of running.