Get ready for a masterclass in business growth and leadership with Rick Mayo, CEO and founder of Alloy Personal Training. With more than three decades in the fitness industry, Rick has transformed Alloy from a single training studio into a thriving global brand with over 400 licenses sold and a vision to reach 800 locations. His entrepreneurial journey has shaped the modern fitness franchise model and inspired countless business owners along the way.

In this episode, Rick walks us through his evolution from personal trainer to industry pioneer. He shares his insights on finding your niche, the power of running the play, and the biggest mistakes franchise owners often make. Listeners will also hear his thoughts on focus, scalability, and the principles that drive long-term success.

For those who love to learn, Rick also reveals some of his favorite books that have influenced his mindset and leadership style. His wisdom, humility, and passion for helping others succeed make this conversation both practical and motivating.

Whether you’re a fitness professional, a franchise owner, or an entrepreneur chasing your next big idea, this episode will leave you with tools and inspiration to build smarter and lead stronger.

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