What if everything feeling "too quiet" in your business isn't a sign something's wrong — but a sign you've quietly slipped into a new season? In this episode I get into the cyclical, seasonal approach to business I've circled for almost a decade and finally let myself go all in on. Spring, summer, autumn, winter — your business moves through all of them, and your body knows the transitions before your mind does. We talk farmers, apple trees, saving for winter, and why I've never trusted the word "consistency."

In this episode:

• Why every day looking the same is a hustle-culture myth your body never agreed to.
• What each season actually asks of you — making, tending, harvesting, resting.
• How to catch the signals when it's time to graduate to the next season instead of parking in a comfortable one.
• Why a forced harvest always tastes worse — and what that means for pushing past your season.
• The real definition of consistency: being consistently true to yourself, like nature is.