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I’m joined by a successful craft maker, who also has a full time job. Alanna Plekkenpol creates beautiful hand printed illustrated wall art inspired by her Dutch/ Irish heritage. However, she does all this while successfully juggling a full time job, something which many frown upon. Alanna explains that both roles feed each other, making her super-efficient and actually more creative! She describes steadily building her brand, leaning on other makers for support and developing really positive retailer relationships. This is a gorgeous conversation, one which I know we’ll continue after job number 3 starts properly in the spring of 2022!
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By The Retail AdvisorI’m joined by a successful craft maker, who also has a full time job. Alanna Plekkenpol creates beautiful hand printed illustrated wall art inspired by her Dutch/ Irish heritage. However, she does all this while successfully juggling a full time job, something which many frown upon. Alanna explains that both roles feed each other, making her super-efficient and actually more creative! She describes steadily building her brand, leaning on other makers for support and developing really positive retailer relationships. This is a gorgeous conversation, one which I know we’ll continue after job number 3 starts properly in the spring of 2022!
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