What happens when two creatives walk away from burnout careers to build something values-aligned? In this episode, Kara talks with Erik Perez & Marisa Issa, co-founders of Hello PR Group, a purpose-led PR and branding agency amplifying voices in arts, culture, and social impact. They share what it really takes to grow a business in your integrity, why community is their compass, and how they’ve navigated the creative industry without losing themselves. This episode explores purpose-driven agency leadership and values-based brand storytelling.

(00:00:00) - Introduction to the Powerful Ladies Podcast

(00:00:38) - Meet Marisa and Erik from Hello PR Group

(00:02:26) - How Marisa and Erik Met and Started Their Journey

(00:04:27) - Celebrating 10 Years of Hello PR Group

(00:07:50) - Passion for Home Design and Authentic Stories

(00:13:15) - Navigating Challenges in Business

(00:20:26) - Impact of the LA Fires on Their Work

(00:32:38) - The Future of PR in 2025

(00:38:00) - Defining Power and Its Meaning

(00:47:42) - Rapid Fire Questions and Conclusion

The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms.

Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think.

Explore more at thepowerfulladies.com and karaduffy.com.

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