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Running a scalable social selling program
Neha Dhanuka is a Global Social Selling program manager at Infosys. She speaks to Pooja about what needs to be done to create a social selling program at scale.
Key aspects to consider when building a social selling program
- Perception - Linked In is still perceived by many as a job-hunting platform and it's important to educate sellers on the use of this as a tool to engage and build relationships with people.
- Learning - train on how to use the tool effectively
- Role-based programs - Understand the requirements of the role and develop a program aligned to their needs
- celebrate and feature success
Neha also talks about how they scale and measure success. Curious? give it a listen. This episode is also available as a podcast on 'Coffee Collaboration and Enablement' on Spotify, ITunes or wherever you get your podcasts.
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By John MooreNeha Dhanuka is a Global Social Selling program manager at Infosys. She speaks to Pooja about what needs to be done to create a social selling program at scale.
Key aspects to consider when building a social selling program
- Perception - Linked In is still perceived by many as a job-hunting platform and it's important to educate sellers on the use of this as a tool to engage and build relationships with people.
- Learning - train on how to use the tool effectively
- Role-based programs - Understand the requirements of the role and develop a program aligned to their needs
- celebrate and feature success
Neha also talks about how they scale and measure success. Curious? give it a listen. This episode is also available as a podcast on 'Coffee Collaboration and Enablement' on Spotify, ITunes or wherever you get your podcasts.