12.01.2020 - By Jacques Hopkins
Today we’re doing a few things differently, so get ready: we have two guests and zero “traditional” online courses involved. But don’t worry, because my discussion with Craig and Zach of Fraternity of Excellence is still super-relevant to many aspects of having a more typical online course business or membership model.
“Don’t let the fear of not being perfect when you launch keep you from launching.”
- Craig James
“Inside a membership community, it’s all about relationships.”
- Zach Small
In This Episode, We Talked About:
(0:40) Dr. K is back: where was he and what do lizards have to do with it?
(6:18) Our Asheville, NC recommendations + David’s ideal Instagrammer
(8:47) Getting recognized “in the wild”
(10:27) An update on my quest for the ultimate course platform
(11:37) Creating course content with other teachers and how I’ve set up compensation
(14:25) Setting the stage for today’s interview
(17:09) Why and how Craig and Zach partnered to create their membership site
(21:06) The 4-Hour Workweek mindset versus the community-based membership model
(21:35) Bootstrapping and their early business models
(24:35) Figuring out pricing with nothing to compare to
(27:38) The challenge of communicating value in exclusivity
(28:56) How Craig and Zach would change their approach to pricing if they were starting over
(30:27) Who their audience is and how they provide value to their niche
(33:18) How Craig and Zach’s offer has evolved
(36:25) A favorite story of how their group impacted one of their members
(39:11) How Zach quit his day job as their membership grew
(42:53) Getting started with their site and figuring out best tools and software
(46:21) Slack, “babies,” and focusing on the end goal
(50:47) Is the paid version of Slack worth it?
(53:00) How Craig and Zach make sure their membership never gets too big for its own good?
(55:32) The pen name dilemma
(1:03:41) Live events: how important are they?
(1:07:19) What Craig and Zach do to prevent member churn and encourage community-building
(1:10:35) Dealing with trolls and naysayers
(1:15:40) Making partnerships work
(1:18:43) Advice for new and aspiring course or membership creators
(1:22:19) David’s questions about the appeal of membership to me
(1:24:08) App development stories (plus an AI interruption)
(1:31:25) A not-so-shocking reveal
(1:34:36) Thinking about the challenges inherent to partnerships
(1:38:26) How I handle trolling plus how David avoided impersonating Michael Scott
(1:48:46) Finding the line between trolling and constructive criticism
(1:50:14) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Show.
Links
Offers and Tools:
Bonjoro Free Trial
ClickFunnels Free Trial
Win of the Week
Guest Links:
Fraternity of Excellence
Family Alpha
Masculine by Design
Resources and Recommendations:
Chandler Corbin
Tupelo Honey Cafe
Pizza Mind
Upwork
Fiverr
Paid Memberships Pro
Slack
Zoom
Episode 95
David's video about running
Jacques’ Courses:
The Online Course Accelerator
Next Level Courses
Piano in 21 Days
David’s Courses:
Wellness Program Expert