Running Insight Live

Ultra runners Anna Frost and Cody Lind discuss their training, race experiences, and their relationship with their shoe sponsor Scott Running.

An interview with Puma Elite Running Team members and their coach Amy Cragg. Runners Taylor Werner and Jonathan Dressel discuss why they joined the new Puma Elite Running team and how the brand’s plans for the run category match up with their own ambitions and goals.

Just in time for the winter running season, Christensen discusses how GORE-TEX Brand Invisible Fit technology keeps runners warm and dry and offers some insights on how retailers can best sell the high performance, high margin models from his key brand partners.

Link: https://www.gore-tex.com/technology/original-gore-tex-products/invisible-fit-footwear

Athletic footwear is one of the number one retail categories for online fraud. Langston shares why that it is and what stores can do to prevent fraud while at the same time insuring their customers have an excellent, secure online buying experience.

https://www.nofraud.com/

Hinds was a practicing physical therapist when he started developing insoles for his patients. 10 years later Cadence is a growing business with products that have developed a reputation for their unique combination of support and cushioning. Hinds discusses his business, his plans for the future and shares how he supports the run specialty channel.

Cadence Insoles - https://cadenceinsoles.com/

The latest in foot scanning technology from the company that helped pioneer the category. Aetrex president Larry Schwartz discusses innovation and the future of this technology and shares the inside scoop on how his company developed its next generation of Albert, the state-of-the-art scanner.

How can retail technology help you build a more personal connection with your shoppers? Parks Robinson of Fit2Run and Sean Quinn, CEO of All Point Retail discuss how an integrated approach to retail technology can pay off for store owners and their customers.

Tom BonDurant - Co-Owner of The Runners Forum and Lutz Klein of Currex talk about how the insole business grew during the Pandemic and what the future of the category holds.

Reigning Retailer of the year Jane Alred of 1st Place Sports talks about how she managed through the pandemic, her loyalty to employees and the importance of vendor relationships with Josh Higgins of 1st Place Sports.

Tom Keenoy, Co-Owner of Playmakers, and his wife Marsha talk about their insole start-up and the joys and challenges of running a family business. A step-by-step story with tips from Marsha on "colorful" brand marketing.

Link - https://www.orangeinsoles.com/