In this sixth installment of the Contractor Summer Series Jim sits down with Brian Walton and Brian Farr of B. Farr Roofing to discuss how they approach challenges head on and use branding to attract customers to them rather than chasing leads. THey also get into how creating a culture surrounded by great people attracts great talent.  Walton and Farr also talk about how to market with an impact through DOING. They have created a brand that is centered around community involvement and service towards others.  

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