Tom Dingwall, AI Growth Manager at Passion Fruit, joins Pathmonk Presents to unpack how modern marketing teams can scale faster using flexible talent and AI-driven workflows. Tom shares how Passion Fruit connects companies with specialized freelance marketers across the full marketing mix, while avoiding the inefficiencies of traditional agency models. The conversation dives into the launch of PIP AI, Passion Fruit's marketing copilot built specifically for marketers facing repetitive tasks and limited time. Tom also explains how content, events, and outbound drive growth, why case studies are critical for website conversions, and what truly makes a high-converting marketing website in today's competitive landscape.