It happens. Sometimes with a new topic, trendy topic such as AI. Or a reliable, old one that still in demand. How do you tell the difference between credible expert to work and learn from and those ...not so credible?

It matters that you and your audience get accurate and quality information. When you select experts to work with and speak to your audience, it's a reflection of you. These experts effectively speak on your behalf. This is an issue when they are the experts they promise to be.

In this episode we discuss the impact of credible experts and "insta-experts" and how to tell the difference between the two. Get the right information for you, your team, and your audience while protecting your reputation.

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