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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rupa Rajopadhye, VP of Marketing Services, Iris. 

Iris offers strategic consulting that leverages the company's disciplines in advanced marketing analytics, marketing technology enablement, customer journey management, and loyalty programs to drive more profitable customer relationships. 

In this interview with Rupa, we cover an introduction to Iris, trends she sees in customer loyalty/customer experience, what brands can do to simplify their approach to personalization, and more.