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Rupert Wesson: How Luxury Leaders Build Trust Fast (And Most Founders Get It Wrong!)
In this episode of E-Coffee with Experts, we dive deep with Rupert Wesson, Director at Debrett's, the iconic British etiquette institution with over 250 years of history.
You'll discover why etiquette isn't just about old rules, but about real human connection and trust. Rupert shares how your leadership style, brand image, and even how you email or Zoom can instantly make or break your brand.
He'll share insights from diverse fields on how to blend formality with warmth, a key skill for today's leaders. We'll also explore how AI impacts communication (and why politeness even helps with ChatGPT. Plus, learn why etiquette and a strong leadership mindset will remain your competitive edge in an AI-driven world.
If you're growing your business, building a luxury brand, or leading teams, this conversation is packed with timeless strategies you can use now.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 02:10: Introduction
02:10 - 04:00: What etiquette really means (and why it’s not outdated)
04:00 - 06:05: How military life shaped Rupert’s leadership & communication
06:05 - 08:15: Eye-opening experience in Sierra Leone: culture, peace, and people
08:15 - 10:20: How Rupert ended up leading Debrett’s and what drew him in
10:20 - 12:40: Modernizing a 250-year-old brand without losing the core values
12:40 - 14:55: Why looking sharp isn’t enough, brand image vs. personal presence
14:55 - 17:25: Client story: elevating private aviation service with etiquette training
17:25 - 21:00: How luxury businesses should communicate to build trust
21:00 - 25:10: Debrett’s podcast & content strategy — bringing etiquette to the digital world
25:10 - 29:00: What managers need to know in the AI age (and how etiquette gives you the edge)
29:00 - 30:30: Why human leadership still wins in a tech-driven workplace
30:30 - 31:35: Final thoughts
https://www.linkedin.com/in/rupert-wesson-94a543b/
debretts.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, we dive deep with Rupert Wesson, Director at Debrett's, the iconic British etiquette institution with over 250 years of history.
You'll discover why etiquette isn't just about old rules, but about real human connection and trust. Rupert shares how your leadership style, brand image, and even how you email or Zoom can instantly make or break your brand.
He'll share insights from diverse fields on how to blend formality with warmth, a key skill for today's leaders. We'll also explore how AI impacts communication (and why politeness even helps with ChatGPT. Plus, learn why etiquette and a strong leadership mindset will remain your competitive edge in an AI-driven world.
If you're growing your business, building a luxury brand, or leading teams, this conversation is packed with timeless strategies you can use now.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 02:10: Introduction
02:10 - 04:00: What etiquette really means (and why it’s not outdated)
04:00 - 06:05: How military life shaped Rupert’s leadership & communication
06:05 - 08:15: Eye-opening experience in Sierra Leone: culture, peace, and people
08:15 - 10:20: How Rupert ended up leading Debrett’s and what drew him in
10:20 - 12:40: Modernizing a 250-year-old brand without losing the core values
12:40 - 14:55: Why looking sharp isn’t enough, brand image vs. personal presence
14:55 - 17:25: Client story: elevating private aviation service with etiquette training
17:25 - 21:00: How luxury businesses should communicate to build trust
21:00 - 25:10: Debrett’s podcast & content strategy — bringing etiquette to the digital world
25:10 - 29:00: What managers need to know in the AI age (and how etiquette gives you the edge)
29:00 - 30:30: Why human leadership still wins in a tech-driven workplace
30:30 - 31:35: Final thoughts
https://www.linkedin.com/in/rupert-wesson-94a543b/
debretts.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]