₹55 lakh crore. 909 million people. And almost nobody is building for them. Rural India is growing faster than urban (7.6% vs 5.7%) and now consumes 51% of premium FMCG. Yet most startups completely miss this market.I sat down with Prashant Mandke—one of CMO Asia's Most Influential Rural Marketing Professionals with 30 years at Britannia, Eureka Forbes, and now CEO of SURE—to decode what actually works on the ground.What have we covered: ✅ Why the 4 Ps don't work in Bharat ✅ The real influence hierarchy in villages ✅ How to split a ₹1 - 5 Cr rural marketing budget ✅ Counter-intuitive tactics that actually work ✅ Green-space opportunities you're missingThis isn't theory. This is 30 years of ground truth.--------

📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/@tribex-folksMeet more tribe leaders,Follow Tribex & Utkarsh On ⤵︎Instagram @tribex.folks  / tribex.folks  Instagram @utkarshgargofficial  / utkarshgargofficial  Linkedin @utkarshgargofficial  / utkarshgargofficial  Twitter @theutkarshgarghttps://x.com/theutkarshgarg/Blog @utkarshgarg.substackhttps://utkarshgarg.substack.com/-------------0:00 - Why Rural India Is the Most Misunderstood Market in India2:05 - 30 Years in Rural Marketing: What Most Brands Still Get Wrong5:40 - Distribution vs. Demand - the Bigger pain point?9:10 - Rural India - Community v/s Market?12:35 - Forget 4Ps: Insight, Innovation & Impact Explained16:30 - The ₹2,000 Water Purifier Story That Changed Everything23:40 - Post-COVID Rural India: Smartphones, WhatsApp & New Behaviors27:05 - How Rural Women Use WhatsApp as a Sales & Marketing Tool30:10 - Why Traditional Campaigns Fail in Villages35:20 - Trust Beats Advertising: The Power of Local Influencers40:10 - Building at the Intersection of Gender, Livelihood & Climate• • •