Tribex

₹55 lakh crore. 909 million people. And almost nobody is building for them. Rural India is growing faster than urban (7.6% vs 5.7%) and now consumes 51% of premium FMCG. Yet most startups completely miss this market.I sat down with Prashant Mandke—one of CMO Asia's Most Influential Rural Marketing Professionals with 30 years at Britannia, Eureka Forbes, and now CEO of SURE—to decode what actually works on the ground.What have we covered: ✅ Why the 4 Ps don't work in Bharat ✅ The real influence hierarchy in villages ✅ How to split a ₹1 - 5 Cr rural marketing budget ✅ Counter-intuitive tactics that actually work ✅ Green-space opportunities you're missingThis isn't theory. This is 30 years of ground truth.--------

📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/@tribex-folksMeet more tribe leaders,Follow Tribex & Utkarsh On ⤵︎Instagram @tribex.folks  / tribex.folks  Instagram @utkarshgargofficial  / utkarshgargofficial  Linkedin @utkarshgargofficial  / utkarshgargofficial  Twitter @theutkarshgarghttps://x.com/theutkarshgarg/Blog @utkarshgarg.substackhttps://utkarshgarg.substack.com/-------------0:00 - Why Rural India Is the Most Misunderstood Market in India2:05 - 30 Years in Rural Marketing: What Most Brands Still Get Wrong5:40 - Distribution vs. Demand - the Bigger pain point?9:10 - Rural India - Community v/s Market?12:35 - Forget 4Ps: Insight, Innovation & Impact Explained16:30 - The ₹2,000 Water Purifier Story That Changed Everything23:40 - Post-COVID Rural India: Smartphones, WhatsApp & New Behaviors27:05 - How Rural Women Use WhatsApp as a Sales & Marketing Tool30:10 - Why Traditional Campaigns Fail in Villages35:20 - Trust Beats Advertising: The Power of Local Influencers40:10 - Building at the Intersection of Gender, Livelihood & Climate• • •

Meet Srinivas Kollipara, the visionary behind T-Hub—one of the world's largest innovation hubs—now leads Biome, a full-stack venture studio.

This is a masterclass in venture building, with actionable advices, mental models and frameworks you can use today.

In this episode, we break down:
• The founding story and inflection point of T-Hub
• How Biome's venture studio model creates category leaders
• The most effective GTM strategies for Indian startups
• Building a "community moat" and high-performing teams
• India's ecosystem vs. the US & UK
• Navigating the VC landscape and alternative funding

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📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/playlist?list=PLLoPnCqbtZvwlo-is81oMsPBR0Wm3QNB8

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Meet more tribe leaders

Follow Tribex & Utkarsh On ⤵︎

Instagram @tribex.folks

https://www.instagram.com/tribex.folks/

Instagram@utkarshgargofficial

https://www.instagram.com/utkarshgargofficial/

Linkedin @utkarshgargofficial

https://www.linkedin.com/in/utkarshgargofficial/

Blog @utkarshgarg.substack

https://utkarshgarg.substack.com/

#venturestudio #AI #indianstartups #investment #communitybuilding #tribex

Meet Dr. Mansi Aggarwal, a doctor, innovator, investor and now an author of a book called “The Comic Side of Investing” - a unique and satirical take on the world of start-up investing.

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📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/playlist?list=PLLoPnCqbtZvwlo-is81oMsPBR0Wm3QNB8

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#venturecapital #indianstartups #investors #interdisciplinary #investment #communitybuilding #tribex

Meet Mangesh Ghogre, a crossword constructor & investment banker from India, successfully intertwining puzzles & IPO deals worth billions. Mangesh Ghogre is heralded as the first & only Indian crossword constructor featured in prestigious publications like the New York Times & Wall Street Journal, a testament to his prowess. Dive into his journey of passion and perseverance to building his own tribe in conversation with Utkarsh Garg at Tribex.

00:00 - Introduction

01:30 - Mangesh shares about his childhood days & dreams

03:20 - Utkarsh shares about his vulnerabilities, childhood & his coming out

04:29 - How did Mangesh figure out a career in Finance and Crosswords

06:02 - GRE, GMAT, English & Crosswords

11:51 - Utkarsh shares his journey of becoming an Assistant Director in Bollywood coming from a traditional background

13:20 - Mangesh on his motivation, perseverance, and category creation in crosswords

17:07 - Becoming a crossword constructor faced challenges and doubts due to lack of resources and time constraints

20:54 - Discovering the power of crossword construction and deeper insights into perseverance

28:08 - Utkarsh on Gandhiji's thought process on learning new things

30:00 - Mangesh on crossword as a platform for cultural exchange, diplomacy, and message

34:39 - Marrying career and passion in Investment Banking & Crosswords

42:22 - Building a career in investment banking

49:00 - Building relationships in corporate and capital markets

54:12 - Building a tribe and community in problem-solving

57:42 - Growing and building a massive global community using WhatsApp

1:02:58 - Building trust and value through WhatsApp groups

1:05:02 - Building brand recognition through consistent communication

1:07:59 - Mission, nationalism, capitalism & crosswords