Rural Unrecognized

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Joanne McMahon has been a pillar in early childhood education in Flagstaff County for over 30 years, but when the pandemic hit, she tried something new: she brought her enthusiasm, experience, and spark to the screen. What started as a way to connect during COVID became Busy Bees Early Childhood Learning, an online program connecting families through playful, developmentally rich learning sessions for preschoolers, and their parents.

In this episode, Joanne shares how she built Busy Bees from the ground up with the support of Flagstaff County’s Entrepreneur Empowerment and Mastermind programs, overcoming business fears like pricing and structure while staying rooted in her true passion: helping kids thrive through play.

She explains the deep value of play-based learning, the science behind songs and nursery rhymes, and the magic of watching a child light up when “Joanne said…” becomes part of their everyday vocabulary. Her vision? To bring Busy Bees across Canada, from farming communities in Alberta to living rooms in Newfoundland, and to help families everywhere feel connected, supported, and ready for kindergarten.

Joanne’s warmth is contagious, her sessions are packed with meaning, and her mission is clear: bloom where you’re planted, and help kids grow—one song, story, and pair of scissors at a time.

To learn more about Busy Bees Childhood Learning

Website: www.busybeeslearning.ca

Instagram: Busy Bees Learning

Facebook: Busy Bees Facebook

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about the host, Amanda Wager  Amanda Wagner

This episode was produced and edited by JCE Films

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What started as a casual afternoon class quickly turned into a full-blown pottery journey for Morgan, founder of Tiny Co Pottery. In this episode, she shares how a spontaneous workshop opened the door to a creative life rooted in intention, values, and community.

Morgan walks us through the transition from dental hygienist to potter, how she unexpectedly found herself buying a kiln, and the decision to let her hobby evolve into a business. We talk about the challenges of pricing art, working from home, and setting boundaries as a creative and a parent.

Grounded in the legacy of her great-grandmother—“Tiny”—Morgan shares how family, faith, and generosity shape her work, her business decisions, and her definition of success. We also talk about the slow, meditative nature of pottery, letting go of the “growth at all costs” mindset, and why sometimes, small is just right.

Morgan’s work is personal, functional, and full of heart. She reminds us that rural doesn’t mean limited—it means connected, supported, and deeply rooted.

To learn more about Tiny Potter Co

Website: tinycopottery.com

Instagram: Tiny Pottery Studio

Podcast Morgan Referenced Better Than Big

Book Morgan Referenced Build The Life You Want

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about the host, Amanda Wager  Amanda Wagner

This episode was produced and edited by JCE Films

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In this episode of Rural Unrecognized, we talk with Jill, Kristy, and Lynette—co-founders of Salted, a handcrafted caramel company based in Flagstaff County. What began as a small side project during the pandemic has grown into a thriving business rooted in intention, collaboration, and a willingness to take big risks.

From investing in custom equipment to stepping away from other jobs, the Salted team shares what it looked like to go all in. They speak candidly about finding their roles, building trust, and navigating growth—while staying focused on why they started in the first place.

Because as they’ll tell you, it was never just about the caramels.

We explore what it means to build a luxury product in a rural setting, how Flagstaff Crafted played a role in their early growth, and why being willing to ask for help (and hear a few no’s) has made all the difference.

If you’re in the middle of building something, wondering what’s next, or just looking for insight on what real business growth can look like—this conversation offers both inspiration and practical takeaways

To learn more about SALTED

Website: www.shopsalted.ca

Instagram: SALTED

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about the host, Amanda Wager  Amanda Wagner

This episode was produced and edited by JCE Films

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In this episode of Rural Unrecognized, we meet Tracey and John, the owners of JD Barrett Woodworking, a custom woodworking business that has found success in both urban and rural Alberta. Originally from the UK, John started his career as a joiner, specializing in doors, windows, and staircases before running his own renovation business. Seeking new opportunities and a better lifestyle, he and Tracy made the leap to Canada, where they built a thriving woodworking business known for quality craftsmanship and attention to detail.

What sets JD Barrett Woodworking apart is their ability to create custom, high-end pieces while maintaining a strong commitment to their clients. Their reputation has been built almost entirely through word-of-mouth referrals rather than traditional marketing, proving that exceptional work speaks for itself. They have worked on stunning home renovations, intricate cabinetry, and even custom furniture, bringing a blend of old-world craftsmanship and modern design to their projects.

One of the biggest shifts in their journey was choosing to move from Airdrie to the quiet, scenic community of Alliance located in the Flagstaff Region. While they still travel to Calgary for work, they have found immense benefits in rural living. John and Tracy describe the peace and balance that come with stepping away from the fast-paced demands of city life. In Alliance, they have the freedom to enjoy their property, take breaks in the middle of the day, and truly appreciate the beauty of their surroundings. The sense of community is another major highlight—people are welcoming, supportive, and always looking out for one another.

For those considering a move to a smaller community, John and Tracy’s story is a testament to the opportunities and lifestyle benefits that come with it. Their passion for craftsmanship, combined with the charm and tranquility of rural Alberta, makes their journey one worth sharing.


To learn more about J.D. Barrett Woodworking
Website: www.jd-barrett.com
Instagram: JD Barrett Woodwork Inc
Email: [email protected]

To learn more about Flagstaff County visit www.flagstaff.ab.ca
To learn more about the host, Amanda Wager  Amanda Wagner
This episode was produced and edited by JCE Films

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In this episode of Rural Unrecognized, we sit down with Darek Graff, managing partner of Killam Home Hardware, to talk about small-town business, community values, and playing the long game in entrepreneurship.

Darek shares how Home Hardware’s cooperative model allows his local store to maintain its independence while benefiting from the buying power of a larger organization. This flexibility enables Killam Home Hardware to tailor its inventory and services to the needs of the community while competing with big-box stores. But for Dare -  business isn’t just about selling products…it’s about “giving a damn” and building relationships.

A lifelong resident of the Flagstaff region, Darek grew up in the business, starting work at the store at just 12 years old before pursuing carpentry and eventually returning to take over operations. He reflects on the lessons he learned from his grandparents and parents, particularly around delayed gratification, hard work, and perseverance.

Throughout the conversation, Darek emphasizes the importance of community connection—whether it’s greeting customers by name, coaching youth sports, or volunteering on local boards. He sees small-town businesses as more than just retail spaces; they are hubs of support, mentorship, and trust.

Darek also opens up about the challenges of growth and leadership, including learning to delegate, avoiding burnout, and striking a balance between business ambitions and family life. He explains how optimizing operations, investing in the right people, and trusting his team have allowed him to be home for his kids while still driving business success.

As the episode wraps up, Darek shares his hopes for the future of Flagstaff County, including diversifying the local economy to attract young professionals and families. His philosophy is simple but powerful: do a good job, care about people, and you’ll get recognized.

Tune in to hear Darek’s honest and heartfelt take on running a business in rural Alberta, the power of small-town connections, and why success is all about playing the long game.

To learn more about Killam Home Hardware

Website

Facebook

Instagram

Visit Killam Home Hardware: 5029 57 St, Killam, AB T0B 2L0

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about the host, Amanda Wager  Amanda Wagner

This episode was produced and edited by JCE Films

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In this episode of Rural Unrecognized, we kick off 2025 with Brittany McMillan, owner of Bam Fitness, as our first guest of the year. Known for her no-nonsense approach, Brittany dives into the myths and realities of wellness, debunking diet culture while promoting nourishment and strength. She shares her journey from personal transformation to becoming a fitness coach, revealing her shift from calorie counting to a holistic, sustainable coaching philosophy.

Brittany emphasizes the importance of adapting health and wellness to busy, real-life schedules, calling out excuses and advocating for small, impactful lifestyle changes. From the "margarine generation" to modern wellness trends, she sheds light on evolving attitudes towards body image, emphasizing that true health starts with individual goals and choices.

Tune in for an inspiring conversation on setting realistic goals, breaking free from quick-fix mindsets, and embracing a strong, nourishing approach to wellness in the new year.

To learn more about BAM FITNESS  Website  Instagram  Facebook

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about the host, Amanda Wager  Amanda Wagner

This episode was produced and edited by JCE Films

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In this episode of Rural Unrecognized, we chat with Kristin Kueber, a rural Alberta artist who has turned her love of painting into a growing business. Kristin shares how her small-town upbringing and connection to rural life have shaped her art, which captures the beauty of western and agricultural lifestyles. Her work speaks to the nostalgia and charm of country living, drawing inspiration from the world around her.

Kristin talks about how much support she’s received from her community. In small towns, neighbors and friends are often the first to cheer you on, and for Kristin, this encouragement has been key to building her confidence and success. She also highlights how this support makes rural living special, creating a sense of belonging and connection that fuels her creativity.

Kristin sees her journey as a "long game," focusing on steady progress rather than instant results. She shares how this mindset has helped her stick with her art, even during challenges. By staying consistent, building her skills, and drawing inspiration from daily life, Kristin has developed a solid process for her work. She also benefits from being part of a mentorship group where artists support and learn from each other, which has helped her grow both creatively and professionally.

In addition to her paintings, Kristin has expanded her business to include products like prints and tote bags, making her art more accessible while staying true to her rural roots. Her story is a reminder of how small-town support, hard work, and a love for what you do can lead to something amazing.

Tune in to hear Kristin’s inspiring journey and learn more about how rural communities can be a powerful force behind creativity and success.

To learn more about Kristen Kueber  Website   Instagram    Tik Tok   Facebook

Mastrius Art Mentorship Mastrius Mentorship

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about the host, Amanda Wager  Amanda Wagner

This episode was produced and edited by JCE Films

For more information about staying true to your authentic self while generating revenue, visit: https://flagstaffcrafted.ca/stories/how-to-stay-true-to-your-authentic-self-while-generating-revenue/

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In this episode of Rural Unrecognized, we are joined by Andrea Kristin, an artist, author, and city mouse turned farm girl, as she shares the inspiring story behind Grey Arrow Farm. Andrea takes us through her journey of starting a community-supported agriculture (CSA) program with her husband, Dennis, and how their farm has grown into a thriving operation that brings fresh, organic produce to local families.

Andrea explains the unique benefits of CSA, from promoting healthier eating with fresh-picked vegetables to fostering community resilience and supporting the local economy. She dives into the challenges and rewards of running a farm, from the initial planning stages to the excitement of harvest time. Andrea also touches on the financial aspects of running a CSA, reducing food waste, and the importance of connecting customers with their food.

As a published author, Andrea talks about her new book Fresh Grown: The Essential Guide to Use, Store, and Make the Most of Your Vegetables, which was inspired by the questions she frequently receives from customers. The book aims to provide practical tips and knowledge for home cooks, helping them fully appreciate and utilize their fresh produce.

Andrea also shares personal insights into her family’s transition to farm life, the importance of teaching her children the values of hard work and resilience, and how she and Dennis balance running a business with nurturing their family relationships.

Tune in to hear more about Andrea's journey, the values behind Grey Arrow Farm, and how you can be part of the local food movement!

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about Grey Arrow Farms visit Grey Arrow Farms

Social: Instagram   Facebook

To purchase Fresh Grown: The Essential Guide to Use, Store and Make the Most out of Your Vegetables

The Host of Rural Unrecognized  Amanda Wagner

This episode was produced and edited by JCE Films

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In this episode of Rural Unrecognized, we chat with James Boettcher, the CEO and "Custodian of Culture" at Righteous Gelato, a company that’s far more than just a gelato shop. James shares his unique entrepreneurial journey, from his early days of freelance graphic design to discovering his passion for gelato and community building. He discusses the values that guide his business, such as transparency, trust, and quality, along with his commitment to inclusivity and employee empowerment.

James also opens up about the company’s focus on using clean, real ingredients and their stringent safety standards, which have earned them global recognition for food safety. The episode delves into the challenges and triumphs of building a brand that not only makes delicious treats but also aims to enrich lives "one tiny spoonful at a time." James credits his late grandmother, Cecilia, who owned a catering business, as a key influence in shaping his approach to food and business, instilling in him the importance of hard work and caring for customers.

James will be the featured speaker at the upcoming Flagstaff Celebrate Success Small Business Gala. He promises an engaging and entertaining presentation filled with wild stories from his journey and key lessons for entrepreneurs. As someone deeply passionate about Alberta and the hardworking individuals that make rural communities thrive, James is excited to connect with attendees and share his insights.

Don’t miss the opportunity to hear James speak and celebrate the incredible impact of small businesses in Flagstaff County. Grab your tickets now and join us for an unforgettable evening!

To learn more about Flagstaff County visit www.flagstaff.ab.ca

To learn more about Righteous Gelato visit Righteous Gelato

Social: Instagram

LinkedIn: James   &  Righteous Gelato

The Host of  Rural Unrecognized  Amanda Wagner

This episode was produced and edited by JCE Films

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In this episode of "Rural Unrecognized," host Amanda chats with Kristin Graves, better known as the Garlic Goddess. Once a radiology technician, Kristin has traded in her hospital scrubs for coveralls, becoming a successful garlic farmer and author. Her new book, The Garlic Companion, is a must-have for garlic enthusiasts, packed with recipes, growing tips, and more, and is set to launch on September 17th, 2024.

Kristin opens up about her journey from the fast-paced world of healthcare to finding peace and purpose on her family farm. She talks about the struggles of managing mental health while working in a demanding job and how returning to her farming roots reignited her passion. Kristin also shares the highs and lows of farming, highlighting the importance of knowing where our food comes from and the value of supporting local farmers.

Kristin also talks about teaching others about garlic—how to grow it, cook with it, and appreciate its versatility. She shares how her work, including her garlic CSA, helps people connect with their food in a deeper way, fostering a greater appreciation for the journey from farm to table. Kristin believes in companionship over competition, seeing her role not just as a farmer, but as someone who helps others grow alongside her.

Kristin’s story is one of resilience, hope, and following your heart. This episode wraps up with a thoughtful discussion on rural life and the changing role of women in farming. Kristin's journey is a powerful reminder of how important it is to nurture both the land and the relationships we build through it.

Don’t miss this inspiring episode as Kristin shares her passion for garlic, farming, and community

To learn more about 5th Gen Gardens  Website   Instagram

To order The Garlic Companion Order Kristin's Cookbook Here

To learn more about Flagstaff County visit www.flagstaff.ab.ca

This episode was produced and edited by JCE Films